The hospitality industry is in store for some exciting trends this year and in the near future which hospitality diploma holders should be aware of.
Here are the four most important ones to know about:
Nowadays it is no longer enough to treat hotel guests like a number if they are to feel well-treated and feel like returning to stay in the future.
Hotel guests want to be treated with personalised attention and need to be offered something that goes beyond what is expected in a hotel. For instance, asking a guest to answer a few short questions will give the hotel an insight into the guest’s preferences.
For instance, the guest may have a preference for lamb and chicken instead of pork or beef. This can be used to suggest a menu selection which is best suited for the guest when they arrive at the hotel.
It is important for hospitality diploma holders to be aware that embracing personalisation is an important factor they should embrace when working in the industry.
Minimising Environment Footprint
With global warming attracting tremendous attention, minimising our environmental footprints so that we don’t use items which are used once and discarded is attracting increasing concern.
For instance, zero-waste pop-up restaurants at festivals is a good example of how we can give back to the environment rather than constantly draw on its resources, which will have disastrous consequences in the future.
Hospitality diploma holders should make an effort to think beyond what they normally do in their job, and look for any opportunities which may present themselves to minimise the environmental footprint of the organisation they work for.
Corporate Social Responsibility
While the term is quite familiar to hospitality diploma holders, how can hotel chains really give back in a genuinely interesting way?
For instance, there is a huge amount of wasted sheets and linen from towels and sheets. Hotels can team up with some non-profit organisations to fill an incredibly large need for people who cannot afford clothing for children’s pyjamas.
They can take their old linen and recycle it for making new pyjamas with the non-for-profit company, who can distribute them to people who need them.
Hospitality diploma holders seeking to rise to senior positions will need to find ways to give back to the community and contribute towards making the world a better place to live in.
Instant Service Responses
If a guest visits a hotel website and puts makes an inquiry through their contact form only to receive after two days, they are likely to be most disappointed.
In today’s world, this is just not fast enough and guests expect almost instant responses. It is now the norm for hotels to respond in real time or in a very short period to a request. This has given rise to the increasing use of Live Chat on websites as well as artificial intelligence in the form of chatbots which are able to respond to a question in a chat form in real time.
Hospitality diploma holders should develop a deep appreciation for technology and how it can be applied to improve response time, resulting in improved customer service.
These are four important emerging trends which hospitality diploma holders should be aware of and make use of to further their career and add value to the organisation they work for.